That said, if you’re not already looking into the wonderful world of mobile commerce, then your competitors may already have a growing advantage over you. The time to start creating your own smaller screen-friendly content is right now. Alright, officially, it was last year or the year before, but now is what you have to work with, so go with it.
If you aren’t able to create your mobile marketing content – product descriptions, social media posts, blogs, product reviews, and smartphone friendly web text, for example – in-house, it’s a good idea to hire a professional online writer who is both knowledgeable and experienced in that area. This will make sure that you get the very most out of each of your campaigns.